BumbleBrew: Bumble's Date Planning Feature

What different Apps do people use for Online Dating?

There is a plethora of dating apps available in the market but Bumble, Hinge, Tinder, Happn, and Okcupid are amongst the popular ones. All of these apps are different in their own ways. I wanted to compare the features that the apps provide and also the problems or cons that exists in them.

There are multiple other apps like Schoomze and Raaya which have different features. Schoomze helps you find a match based on the memes that you like, while Raaya is exclusive invite-only application. These apps have small user base as they are not popular as the mainstream apps.

What seems to be the exact problem with dating?

Anxiety and Uncertainty in Online Dating

Our research indicates that a significant portion of online daters experience anxiety and uncertainty throughout the dating process. Specific pain points include:

• First Date Anxiety: Users often struggle with planning engaging and memorable first dates. They worry about awkward silences, running out of conversation topics, and making a good impression.

• Safety Concerns: Users, particularly women, express concerns about personal safety when meeting strangers from online dating platforms. This includes fears of catfishing and potential harassment.

• Lack of Genuine Connections: Users often feel a disconnect between online profiles and real-life interactions. They worry about authenticity and whether their matches are truly compatible.

User Quotes:

• First Date Anxiety:

  • "Coming up with creative date ideas is a constant struggle."

  • "First dates are a mix of excitement and nerves."

  • "I often rely on generic date ideas like dinner and movies."

• Safety Concerns:

  • "I'm always cautious about sharing personal information with people I meet online."

  • "Catfishing is a real concern, especially with fake profiles and misleading photos."

  • "I often share my location with friends or family when going on a first date."

• Lack of Genuine Connections:

  • "It's hard to gauge someone's true personality through online profiles."

  • "I often feel like I'm talking to a different person online versus in person."

Proposed Solution: Enhancing the First Date Experience

To address these challenges, we propose a feature that provides users with personalized date ideas based on their preferences, interests, and location. This feature could include:

• Curated Date Ideas: A database of unique and engaging date ideas, tailored to different interests and preferences.

• Interactive Date Planning Tools: Tools to help users plan and coordinate dates, such as shared calendars and itinerary builders.

• Safety Features: Enhanced safety features, such as location sharing and emergency contact options.

• Community-Driven Recommendations: A platform for users to share their favorite date ideas and experiences.

Competitors Analysis

Popular dating apps like Bumble, Hinge or Okcupid don’t have a dedicated feature for planning dates. They might have matching algorithms that consider shared interests, but the logistics of planning the date are left to the users.

There might be niche dating apps catering to specific interests (e.g., sports, hobbies) that could offer suggestions within their niche, but these wouldn't be a general solution for all users on Bumble. Like, Lovewick, Eventbrite and many more.

LoveWick

“Lovewick is a free relationship app for couples that boasts the internet’s largest library of fun couple questions, fresh date ideas, & research-inspired relationship advice”

EventBrite

“This app allows users to search for and register for events happening in their city. You can filter your search by category, date, and price range.”

The lack of existence of first date planning apps and the confusion and anxiety amongst users is the basis of a feature that will help users plan their date on Bumble itself!

User Personas