TripToes: TripAdvisor Post-Trip Retention Challenge

Problem Statement

Travel apps like TripAdvisor are widely used for planning and booking trips, but user engagement drops sharply once a trip ends. Users often stop interacting with the app, as there are few features to capture the emotional afterglow or encourage post-trip involvement. Additionally, fake reviews undermine trust, further reducing ongoing engagement.

Introducing TripToes and Circle

TripToes

A visual, map-based summary that compiles trip photos, highlights, and emotions into a beautiful, shareable memory board. It allows users to revisit and showcase their travel journey interactively.

Circles

A social feature where users create travel circles with friends and collaborators. Circles enable sharing stories, memories, and TripToes, building a community-driven travel experience.

Additional feature: Trip Reflections—a memory hub that auto-generates personalized trip summaries based on saved itineraries and photos.